Cherilea TOYS '12'
Tanks, Armoured Cars, Motorcycles, Vehicles, Boats and Aircraft for Action Man
Cherilea Vehicles, Boats and Aircraft:
Action Man's rapid popularity did not go unnoticed and a few companies were quick to capitalise on Palitoy's boy's action figure success in the UK, producing not only their versions of Action Man vehicles, but also very worthy additions to the Action Man owner's military collection.
Cherilea Toys produced a large range exciting must-have vehicles and aircraft for all 12' Action figures (their brand sometimes had the figure '12' within in on the packaging to emphasise the point). Palitoy and Cherilea Toys co-existed on catalogue spreads of the 1970s, with Cherilea being notably better value for money and arguably more authentic to their subject matter than that of Palitoy. Their presence and successes must have represented a constant thorn in Palitoy's side for a few years.
Cherilea Toys 1/6th scale products included:
Armoured Car (Similar to Palitoy Armoured Car - withdrawn?)
Amphibious Jeep (DUKW)
Amphibious Jeep Electric (DUKW)
Artillery Combat Set
Auxiliary Fire Engine
Canoe (Native Americans)
Cobra Missile Carrier
Combat Jeep with Bazooka
Combat Jeep with Missile Launcher
Cub Patrol Car
Desert Panzer (DAK)
Field Gun on Turntable
Fire Launch (boat)
German Half-Track (DAK)
German Motorcycle and Sidecar
German Motorcycle and Sidecar (DAK)
Helicopter (green Military)
Helicopter (yellow Rescue)
Missile Patrol Boat
Military Jeep with Supply Trailer
Police Motor Cycle
Scorpion Tank (Similar to Palitoy Scorpion Tank - withdrawn)
Saladin MkII Armoured Car
Tractor and Trailer
Whippet Scout Car (6 wheeler)
History of Cherilea Toys Limited:
Cherilea UK Ltd of Sunny Bank Mill Kirkham, Lancashire was a British toy company founded in 1946 by Wilf Cherrington who was an ex Johillco (of Burnley) chief designer and James Leaver from whom it took its combined name CHERI-LEA. They started in Padiham Nr. Burnley in the Old Police Station and grew to a factory in Blackpool and during the 1950s plastics replaced their metal and lead production. They produced small metal figures, animals, signs, toys etc culminating into producing the 1/6 scale plastic vehicles on the 1970s for 12" action figures such as Action Man. Cherilea Toys appears to have been dissolved in 1991.