Action Soldier 1970

Period: Flock Head

Dates: 1970 until c.1973

Cat No: 34014

Action Man Soldier 1970

Action Man Action Soldier Contents:

Boots (short)
Beret (blue)

STEN sub machine gun and clip
Plastic ID Tag (light grey, grey or silver)
Star Card
Equipment Manual

Action Soldier Description:

The basic Action Man Action Soldier figure from 1966, was replaced by a blonde or brown flock haired Action Man figure, with a uniform of a more British flavour in 1970. This was the first real deviation away from the US GI Joe's uniform and accessories for the basic soldier - it marked a major shift in Action Man's nationality. Bill Pugh (Director of Design, Research and Development at Palitoy) had seen the vast opportunities flocking could bring to products whilst watching BBC TV's 'Tomorrow's World' - where the outside of a car was rather surprisingly totally covered in flock. This inspired Action Man to adopt realistic looking 'fuzzy' hair in both a blond and brunette - using multi-coloured shades of fine flock strands. Like his predecessors, there were no clues on the packaging as to the contained figure's hair colour. Only by carefully opening the sellotaped-shut box top in the toy store would have revealed as much. A year later in 1971 the Sailor and Adventurer got even more flock with the first of the realistic looking beards. This novel flocking process also found its way onto the sportsmen display stands, an appropriate replacement for the dark green lead-based painted 'grass'. The Action Soldier could be accessorised further by equipment card sets. It was the last to be named "Action" Soldier as the following basic military figures from 1973 were named just 'Soldier'. Also introduced was a new plastic dog tag with metal ball chain, replacing the former US style all-metal version.


Flock haired Action Man figures were launched in 1970 along with new artwork boxes. The body remained the same offering with hard hands - painted rivets were a distant memory by this stage. Action Man now came with a blue beret with gold and black insignia (of the type first seen on the Talking Commander which was black with red and black insignia). He carried a STEN sub machine gun (as per British Infantryman) and is often pictured with a belt, that he was not actually issued with, despite the fact that he has belt loops on his jacket. The box art offers no help as the midrift is obscured. The jacket had very generous 1970's style lapels, and the suggestion of four front pockets. The beret's upside down badge's orientation on our figure was corrected on a subsequent release so both types exist - upside down being likely the rarest version. This upside down mistake is also known to be duplicated with the Talking Commander's beret of the same period despite being right in an earlier version - most strange.

40th Range

Action Man Action Soldier of 1971-73 - now with 'realistic' flock hair

Action Man Soldier

Action Man Action Soldier shirt and belt loops

Action Man flock brown and flock blond hair colours introduced in 1970 on the softer plastic headsculpts. Berets stayed put, and helmets stopped rattling around.

Action Man flocked hair

Buy Action Man Replacement Beret Badges (click image below)

Also see how to cut them out and apply them here

Action Man Repro Beret Badges

Action Soldier blue beret and early 'upside down' badge 1970s Action Man

Action Man Replacement Beret Badges

Action Man Beret Stickers

Action Man Action Soldier 1970 box artwork

Action Man Soldier Box

Action Man 'new' Action Soldier Dog Tag from 1970

Action Man plastic Dog-Tag

Action Man Soldier in Equipment Manuals


1970 Action Man Official Equipment Manual

Action Man Official Equipment Manual 1970

1972 Action Man Official Equipment Manual

Action Man Official Equipment Manual 1972

Action Man Star Card (1970)

Action Man Star Card L51

Action Man Star Card (c1972)

Action Man Star Card L51

1971 Action Man Official Equipment Manual

Action Man Official Equipment Manual 1971

Action Man Star Card version 1 (1971) note word FREE

Action Man Star Card L51

Action Man Star Card version 2 - 'FREE' deleted (1971)

Action Man Star Card L51

1970 Equipment Manual inclusion

Price when new : £2.23