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Cherilea TOYS '12'

Tanks, Armoured Cars, Motorcycles, Vehicles, Boats and Aircraft for Action Man

Period: All

Dates: 1970s

 


 

Cherilea Vehicles, Boats and Aircraft:

Action Man's rapid popularity did not go unnoticed and a few companies were quick to capitalise on Palitoy's boy's action figure success in the UK, producing not only their versions of Action Man vehicles, but also very worthy additions to the Action Man owner's military collection.

 

Cherilea Toys produced a large range exciting must-have vehicles and aircraft for all 12' Action figures (their brand sometimes had the figure '12' within in on the packaging to emphasise the point). Palitoy and Cherilea Toys co-existed on catalogue spreads of the 1970s, with Cherilea being notably better value for money and arguably more authentic to their subject matter than that of Palitoy. Their presence and successes must have represented a constant thorn in Palitoy's side for a few years.

 

Cherilea Toys 1/6th scale products included:

 

Armoured Car (Similar to Palitoy Armoured Car - withdrawn?)

Amphibious Jeep (DUKW)

Amphibious Jeep Electric (DUKW)
Artillery Combat Set

Auxiliary Fire Engine
Canoe (Native Americans)

Cobra Missile Carrier

Combat Jeep with Bazooka
Combat Jeep with Missile Launcher
Cub Patrol Car
Desert Panzer (DAK)

Field Gun

Field Gun on Turntable

Fire Engine

Fire Launch (boat)
German Half-Track (DAK)

German Motorcycle and Sidecar
German Motorcycle and Sidecar (DAK)

Helicopter (green Military)

Helicopter (yellow Rescue)

Hornet Semi-Track

Jet Fighter
Kayak

Kettenkraftrad (DAK)
Life Raft

Missile Patrol Boat

Military Ambulance

Military Jeep with Supply Trailer
Military Truck
MP Motorcycle
Police Motor Cycle

Rescue Helicopter
Rocket Launcher

Scorpion Tank (Similar to Palitoy Scorpion Tank - withdrawn)
Sheradan Tank
Saladin MkII Armoured Car
Tiger Panzer

Tractor and Trailer
Transporter Bridge
Viper Tank

Whippet Scout Car (6 wheeler)

 

Replacement reproduction stickers for many Cherilea vehicles can be found at the Action Man HQ Shop.

 

History of Cherilea Toys Limited:

Cherilea UK Ltd of Sunny Bank Mill Kirkham, Lancashire was a British toy company founded in 1946 by Wilf Cherrington who was an ex Johillco (of Burnley) chief designer and James Leaver from whom it took its combined name CHERI-LEA. They started in Padiham Nr. Burnley in the Old Police Station and grew to a factory in Blackpool and during the 1950s plastics replaced their metal and lead production. They produced small metal figures, animals, signs, toys etc culminating into producing the 1/6 scale plastic vehicles on the 1970s for 12" action figures such as Action Man. Cherilea Toys appears to have been dissolved in 1991.

 

Cherilea Motorcycle and Sidecar.(replacement stickers available). Blow molded and much more robust than the more detailed, but more delicate Action Man equivalent. An Afrika Korp (DAK) version in sand was also produced.

Action Man Combat Plane

Cherilea Motorcycle and Sidecar (replacement stickers available)

Action Man Aircraft

Cherilea Motorcycle and Sidecar box (replacement stickers available)

Action Man Aircraft

Cherilea Motorcycle and Sidecar (Afrika Korps sand colour) (replacement stickers available)

Cherilea German Motorcycle and sidecar DAK

Cherilea MP Motorcycle (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Cub Patrol Car

Cherilea Cub Patrol Car with firing gun. Also a version with missile crates either side. (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Cub Patrol Car

Cherilea Whippet Scout Car. Also a version with missile crates either side called the Cobra Missile Carrier. (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Cub Patrol Car

Cherilea Desert Panzer. Based on Sheradan. Also green Tiger Panzer vesrion with same stickers. (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Desert Panzer

Cherilea Sheridan Tank. Also with German stickers called Tiger Panzer. (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Sheridan Tank

Cherilea Saladin MkII Armoured Car. Image courtesy of Vectis Auctions.

Cherilea Saladin Armoured car

Cherilea Saladin MkII Armoured Car. Image courtesy of The Sale Room Auctions.

Cherilea Saladin Tank

Cherilea Military Truck (replacement stickers available). Image courtesy of The Sale Room Auctions

Cherilea Military Truck

Cherilea Military Truck (replacement stickers available). Image courtesy of The Sale Room Auctions

Cherilea Military Truck

Cherilea Army Helicopter (Electric). Image courtesy of Vectis Auctions.

Cherilea Helicopter

Cherilea Rescue Helicopter (electric). Image courtesy of Vectis Auctions.

Cherilea Helicopter

Cherilea Transporter Bridge

Cherilea Bridge

Cherilea Missile Launcher. Image Courtesy of EagleEyesActionStation.

Cherilea Tractor

Cherilea Tractor

Cherilea Tractor

The Cherilea 'Jet Fighter' often mistaken for an Action Man aircraft. It included rocket launchers. (image courtesy of The Saleroom). Similar in appearance a 1970s Hawker Sidesaddle Hawk, it was much more up to date than Action Man's 1950's Panther

German Armoured Car

Cherilea Military Jeep with Supply Trailer (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Military Jeep with Supply Trailer

Cherilea Amphibious Jeep with firing gun (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Amphibious Jeep (DUKW)

Cherilea Amphibious Jeep Electric. (replacement stickers available).

Cherilea Amphibious Jeep Electric

Cherilea Combat Jeep with Bazooka. Also a version with 4 missiles on back. Image courtesy of Vectis Auctions.

Cherilea Combat Jeep with Bazooka

Cherilea Hornet Semi-Track with searchlight (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Hornet Semi-Track

Cherilea Kettenkraftrad. Also with free German Uniform) (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Kettenkraftrad

Cherilea Scorpion. This had to be discountinued because of copyright issues with either Palitoy or Alvis. Its turret was successfully reused on other vehicles. Image courtesy of Andy Barnett.

Cherilea Kettenkraftrad

Cobra Missile Carrier. Image courtesy of www.lulu-berlu.com. (replacement stickers available).

Cherilea Cobra Missile Carrier

Cobra Missile Carrier box.

Cherilea Cobra Missile Carrier

Cherilea Viper (Tank) (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Viper

Cherilea Auxiliary Fire Engine (replacement stickers available). Image courtesy of Vectis Auctions.

Cherilea Auxiliary Fire Engine

Cherilea Fire Launch. Image courtesy of Vectis Auctions.

Fire Launch

Cherilea Missile Patrol Boat Box

Cherilea Missile Patrol Boat Box

Cherilea Missile Patrol Boat with working propeller. Grey and blue/grey variations. (replacement stickers available). Cherilea Missile Patrol Boat

Cherilea Field Gun (also with dressed jointed figure).Cherilea Field Gun

Cherilea Field Gun on Turntable. (image courtesy of Andy Barnett)Cherilea Field Gun on Turntable

Cherilea Field Gun on Turntable box.Cherilea Field Gun on Turntable

Cherilea Life Raft

Cherilea Life Raft

Cherilea Toys in the 1976 Argos Catalogue alongside Palitoy Action Man's.

Cherilea Argos Catalogue

Cherilea in the 1978 Argos Catalogue alongside Action Man

Cherilea Missile Patrol Boat

Cherilea Artillery Combat Set with searchlight, tent, stretcher, machine gun, radio, sandbags, missile launcher and Field Gun on Turntable.

Cherilea Argos Catalogue